PURA VIDA is inspired by the spontaneity of the modern woman - with a natural sense of style and an incurable case of wanderlust, she can be found sipping cocktails by the pool, hiking along the beach barefoot, or dancing the night away with friends. She is comfortable in her own skin, and always chooses adventure over acquiring the latest trend. With her in mind, our swimsuits are chic, easy-to-wear, and suitable for many occasions. Our fabrics have a generous stretch that conforms to and accentuates natural curves, making our pieces both elegant yet sensual, luxurious yet functional.