PURA VIDA is a sport-luxe swimwear brand founded by French-Mexican fashion designer Mariel Bouffier. Established in early 2016, PURA VIDA is inspired by and created for the modern woman. Our designs pair clean, contemporary silhouettes with luxe fabrics and a sensual fit.

More Than Swim

PURA VIDA is inspired by the spontaneity of the modern woman - with a natural sense of style and an incurable case of wanderlust, she can be found sipping cocktails by the pool, hiking along the beach barefoot, or dancing the night away with friends. She is comfortable in her own skin, and always chooses adventure over acquiring the latest trend. With her in mind, our swimsuits are chic, easy-to-wear, and suitable for many occasions. Our fabrics have a generous stretch that conforms to and accentuates natural curves, making our pieces both elegant yet sensual, luxurious yet functional. 


Where is PURA VIDA located?

Our design studio is located in Mexico City and United States. We currently have fulfillment centers in both the United States and Mexico. We ship for free to the U.S., Mexico, and Canada.

How are PURA VIDA garments manufactured? 

Our apparel is made with a high quality polyester/spandex blend. We employ local seamstresses in the Mexico City area to create our garments. We currently produce our items in small quantities, ensuring that each item adheres to our rigorous standards for fit, ethics, and quality.