At PURA VIDA, we draw inspiration from the free-spirited nature of the modern woman. Our muse is someone who has a natural flair for style and an insatiable desire to explore the world around her, whether she's lounging by the pool with a cocktail, hiking barefoot along the beach, or dancing the night away with her friends. She exudes confidence and embraces adventure, prioritizing experiences over fleeting trends. Our swimsuits are designed with her in mind - they're chic, effortless, and versatile enough to wear on any occasion. Our fabrics are crafted with a generous stretch that conforms to and accentuates her curves, creating an elegant yet sensual look that's both luxurious and functional. With PURA VIDA, you can indulge your wanderlust while looking and feeling your best.


"Seller was great, very quick to ship. The suit is definitely high cut at the hip which I wasn’t expecting, but still very cute and flattering" -Charlotte, Goose Swimsuit